What is colour psychology?
Color psychology is the study of color as a factor in human behavior .It is a powerful communication tool and can be used to signal action, influence mood and cause physiological reactions..
The psychology effect of colour
Colors’ have the ability to invoke in us a variety of moods. Although not everybody will have the same feelings seeing a certain colour (think about age and positive/negative memories related to a specific colour). While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
Color Symbolism Chart | |
Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate. | |
Pink symbolizes love and romance, caring, tenderness, acceptance and calm. | |
Beige and ivory symbolize unification. Ivory symbolizes quiet and pleasantness. Beige symbolizes calm and simplicity. | |
Joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard and friendship. | |
Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant. | |
Turquoise symbolizes calm. Teal symbolizes sophistication. Aquamarine symbolizes water. Lighter turquoise has a feminine appeal. | |
Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. | |
Lavender symbolizes femininity, grace and elegance. | |
Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention. | |
Nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor. | |
Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort. | |
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm. | |
Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical. | |
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, evil, sadness, remorse, anger, anonymity, underground, good technical color, mourning, death (Western cultures). | |
Color psychology as a Theraphy
Color therapy (chromo therapy) is often facilitated in the healing rooms of alternative health practitioners. A therapist trained in color therapy uses color to balance energy wherever our bodies are lacking, be it physical, emotional, spiritual, or mental. Some of the tools used in color therapy are gemstones, candles, wands, prisms, colored fabrics, bath treatments, and colored eye wear. In some cases color therapy may involve exposure to colored lights, massages using saturated oils, contemplating and visualizing colors.
Color | Therapy |
RED | was used to stimulate the body and mind and to increase circulation. |
YELLOW | was thought to stimulate the nerves and purify the body. |
ORANGE | was used to heal the lungs and to increase energy levels |
BLUE | was believed to soothe illnesses and treat pain. |
INDIGO | shades were thought to alleviate skin problems. |
My favorite color. Why?
