Proton
Company background
Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other of a Malaysian car.components. PROTON produced Malaysia's first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato' Seri Mahathir Mohamed, who had originally conceived the idea. Its model line-up includes the Waja, Satria GTi, Wira, Iswara, Arena, Perdana V6 and Juara. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad. The main plant of proton is in Shah Alam. The plant can produce 240000 vehicle per year. Their shareholders and technical assistance are the Mitsubishi motors corporation. In December 30 1996 proton and the lotus corporate together to produce a sport car and a expertise engineering level. So they produce the two door coupe Proton Putra. Proton are now being exporting their vehicle to more then 50 countries include the highly competitive United Kingdom and continental European markets.
Company background
Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other of a Malaysian car.components. PROTON produced Malaysia's first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato' Seri Mahathir Mohamed, who had originally conceived the idea. Its model line-up includes the Waja, Satria GTi, Wira, Iswara, Arena, Perdana V6 and Juara. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad. The main plant of proton is in Shah Alam. The plant can produce 240000 vehicle per year. Their shareholders and technical assistance are the Mitsubishi motors corporation. In December 30 1996 proton and the lotus corporate together to produce a sport car and a expertise engineering level. So they produce the two door coupe Proton Putra. Proton are now being exporting their vehicle to more then 50 countries include the highly competitive United Kingdom and continental European markets.
- Proton was incorporated in 7 MAY 1983 to manufacture vehicle spare parts.
- Fisrt car produced was the proton saga commercially launched on 9 JULY 1985 by Tun Dr.Mahathir.
- Proton manufacture more car models with different range of engine capacity and have satisfy both local and abroad customers.
- The main plant in Shah Alam produces 240000 vehicle per year. Mistubishi Motors is their shareholders and technical assistance. In 1996 proton and Lotus corporate to produce sport car. (Putra)
- Proton is now exporting vehicle to more than 50 countries and compete with the UK and European marketers.
- The 1st proton car that is fully designed both body and the machines parts is the Proton GEN-2 (1.6camPRO engine). In 2005 the produce Proton Savvy 1.2 and with AMT technology (auto manual gearbox) and also were awarded for fuel efficiency car. In 2010 they launched Satria Neo R3 in Formula 1.
SWOT ANALYSIS
Strength: - technical assistance is the Mitsubishi Motors. Corporate engine with Lotus. Government linked company. Cheaper compare to Giant markets worldwide.
Weakness: - raw material used is either low quality or buy from others. Small accidents can cause to total lost of the car because of its parts structure and quality. Cant make its own engine parts and gearbox.
Opportunity :- still worthy to sell locally because of the pricing if affordable and even a normal general worker afford to buy. Spare parts are cheap and can get anywhere easily. Still have opportunities to produce high standard vehicle in performance wise, and technology wise.
Threats :- locally they have Perodua as their competitor. Malaysia also import car from foreign country that are more quality and high standard such as Toyota, Bmw, Mercedes,Kia, Subaru, MIstubishi, and etc.
Research on Proton logo
- The proton 1993 logos are made up of moon and star that had been adopted from the Malaysia Flag.
- The background is in blue colour symbolize unity. Yellow colour symbolize the king special colour. The fourteen point star represents the 14 state in Malaysia.
- But this logo seems to look more related to the Islamic religion because of the star and the crescent moon, so the proton car was not interested in the western country.
- The new designed Proton logo is made up of the tiger in gold colour. Tis was created in the year 2000.
- Gold colour Tiger represent the Harimau Malaya which means the braveness of the Malaysia to face anything and the gold colour . The blue background is still use to show the unity of Malaysians.
- To incorporate the traits of the tiger and to unify all PROTON badges worldwide, Proton introduced a new badge in 2000.
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