Swot Analysis

EXORA  

Strength : - MPV. Compatible for 7 maximum 8people.

-          Big space

-          BCM (body control module)

-          High tensile steel for body cage

Weakness : - engine is 1.6cc, but body is MPV, a bit underpower for this type of vehicle

                   - consume more fuel when passenger over load, because low engine capacity

                   -waja and Gen2 gearbox not suitable for MPV

Oppurtunities : - easy to get spare parts

-          affordable price for  MPV, for people cater big family.

-          Cheaper then import cars

Threats : - high competitor level ( Nissan, Toyota, naza, Mitsubishi and etc)

-          Lack of  high tech advantages compare to import cars

-          Thailand is still the highest manufacturer in Asean.

Alza 

Strength :- 7seater

-          Badge engineering of Daihatsu and Toyota passo.

Weakness :- too many technical problems

             

Oppurtunities :- cheap

-          Easy to get spare parts

-          Budget Mpv

Threats :- small body

-          No BCM (body control Module)

-          Competitor to many ( proton, Nissan, Toyota, Mitsubishi, naza)

-          Driving become when fat people in the car. ( lost balance)