Symon Dass: November 2013

Week 1

Task given in this subject is to do a project based on Multimedia, Advertising, or Corporate Identity & Brand Identity.

so I have choose to do a project based on Corporate Identity & Brand Identity. To produce a total design package of integrated identity programs which include: - a design manual, a total signage system & environmental Graphics, Promotional Graphics, ans Instructional Materials/Manual.

Industry I choose is a new Photography company which going to start newly in JOHOR BAHRU.
the name of the company is D.L PHOTOGRAPHY services.

Research

D. L PHOTOGRAPHY

WEEK 1

Company background

· Word ‘D’ is derived from ‘DASS’ & ‘L’ is derived from the word ‘LYN’. From the combination of two word Dass + Lyn = DASSLYN = D.L photography.

· Event photographer. It’s a new company with 2 photographers.

· Located in Johor Bahru

· Services provided are event photography, photo editing, photo restoration and photo re-touch for spoil and corrupted old photos and give a new look.

· Color theme for the whole company is Black, Red, & Silver.

Communication objective (why you need to build a campaign or corporate identity?)

· We are going to start a business on Photography, So we need to make our service to be known to everyone and make this as our portfolio before we take new task or project from a customer.

Objective / Aim

· Is to give a new life, new feel, new look for an existence subject and refreshing the memories.

· Widen the field throughout the Nation and across the Land.

Competitor

G-ONE photography, founder known as GOBEE SAKTI. Located in Johor Bahru . Expertise in corporate photography, modeling shoots, and many more. He is also specializing in wedding photo shoots and also destination photography. He undertakes commissions throughout Malaysia, Singapore, and India.

. (http://www.g-onephotography.com/v1/ ).

Inspired photos from him-

https://www.facebook.com/gobee.sakthi?fref=ts

2) SWANS WEDDING

There are also a leading Bridal and photographers in Malaysia, with a very successful background history. Swans was originally created by Ms.Shanmuga selvi back in 1998. with the aim of creating unique and unrivalled wedding services. They recently stated Photography and wedding planner services. They are located in AMCORP MALL AMPANG
http://www.swanswedding.com/index-site.html

https://www.facebook.com/pages/Swans-Wedding/118296788266254

WEEK 2

Swot analysis for D.L PHOTOGRAPHY

Strength:

Ø One stop station. It means we provide event management service. Dj, catering, decoration, photography, videographer services, so that our customer feel easy to have such a package service for any event.

Ø We get support from our friends, family, college mates and etc members.

Ø Fluent in using Adobe PHOTOSHOP.

Weakness:

Ø New to the market.

Ø Very less Promotion we can give to our customer because just started.

Ø Less support from unknown people when propose a projects.

Ø Less of equipment like studio backdrop, lights, back up camera.

Opportunity:

Ø Approach customer with relevant less prices with amazing outcomes. So that customer get attracted with it, and they can recommend their friends

Ø Best services ever seen, because we do event management together.

Threats:

Ø There also many other photographers with mass experience in the field in the same location boundaries. So it will be quite hard to compete and to find customers, and receive new projects.

Ø Pricing might bring envy to the existence photographers and they might feel breaking the profession with low prices.

Ø Photo shoot nowadays are doing almost the same concept by every photographer. So customer will feel jargon if suddenly introduce a new concept, but maybe it will take time to be successful.

The UNIQUE SELLING POINT

One stops Station, were you get all event service from a desk. Old photos Re-touch services.

WEEK 3
for this week we need to do brainstorming idea we get in to mind map designs