Packaging Design Week 2

task given for the 2nd week onward is to do mock up for packaging. we need to do at least 2 mock up. we are already provide with packaging template, so we need to select and do the mock. these are the sample of mock up..

I Have three type of mock up..

Packaging Design Week 1

Task that are given for the 1st week, is to find the sample and indicted what is the element/criteria of good packaging.

Week 5 Advertising Design

Assignment  given for this week is to research on a branding and advertisement about a products.
Which make a thing to be sell with more Profit? Advertisement, or branding?

so i take the KHIND fan to research about the above topic.

Known as Khind-Mistral (M) sdn bhd and founded by Cheng King Fa (1961) in Sekinchan Selangor as electric goods trade.in the year 1992 it expanded their business to many country. in this 2000 they started distribute AV and white goods.The unique selling point of khind is they using anti corrosion materials as their raw material before produce a product. its optimum air delivery, and energy saving formula make people to buy KHIND fan. rather than that they are the pioneer in HLVS system and no other technology to match it, and KHIND also produce 6 blades fan.. Audience targeted is for commercial user and home user. This product advertisement is very poor, but the brand is known world widely.
this is the SWOT analysis of KHIND sdn bhd.

S- recognized locally
  -region office in Dubai
W-export few country
    -in-store promotion
    -supply chain not effective.
    -middle market
O-asean free trade area
   - Goverment support
   -E&E sector growing
T-multinational compete
  -Malaysia market Saturated
  -counterfeits & imitate goods
  - fluctuating raw material and fuel price.

The competitors list :-

KDK (KAWAKITA DENKI KIGYOUSHA) (1909) is a Japan No 1 fan Industry and locally was introduce in the year 2002. They are the producer of all kind of fan and also known as leading FAN industry.

some sample of advertisement :-





Summary
From all the information that I have collect, research and discuss, clearly shows that KHIND (M) sdn bhd have problem with their Advertising method. The sample above that I attached shows that they less focus with their advertising. The suggestion that I would like to give is to improve their advertisement. In this Modern era, they can take advantage in digital advertisement in promoting their brand and product. Each and every houses in this era, spend their time more on internet, smart phone and television. So this is a perfect way to attract people attention to buy their product. They can also promote the advantages of their product clearly in simple method, for an example is the FAN they produce is made up by anti corrosion raw material, so it will last longer and does not bring harm to the customer. Rather than that KHIND (M) have no problem in promoting their name because the tag line below the logo indicate this.Research above also tells that they have explore to many country.So they can make their advertisement more attractive to have more attention to other country and existing market.



reference
http://www.slideshare.net/husenamr/khind-presentation
http://www.microsoft.com/en-my/business/casestudies/linkpage4248.aspx
http://essay-assist-blog.blogspot.com/2012/12/khind-strategic-management.html
http://www.kdk.com.my/about-history.asp
http://www.docin.com/p-293268511.html

Advertising -week2

Task given for this week was to research on a food industries, their advertising method is soft sell, or hard sell, and to create a new print advertisement (soft sell advertising) in our concept to pull people by play with psychology to make them feel weird and curious about dining at Nando's.

first trial.
its a mistake with my work, where unintentionally i done hard sell advertising.

this below following is the soft sell advertising  that i done